A chance encounter with "Bimbo Bread" prompted Laura Payne to explore the history of the word (and the bread):
It wasn't until I turned the loaf over that I realized the brand's first vowel is meant to be pronounced as /i:/ and not /I/.
The parent company is Bimbo Bakeries USA, part of Grupo Bimbo, based in Mexico. But they have chosen for their brand name a word with Italian heritage and connotations...
Photo (cropped from the original) and text from A Walk in the Words.