20 September 2010

"Strong enough to hold a horse."

An advertisement from 1917, when fresh air was considered to be useful in preventing/curing tuberculosis. 

Found at Centuries of Advice and Advertisement.


  1. Good idea. Over here they tend to screen off the verandahs and sleep there.

  2. Seems to me I've read that fresh air and sunlight really were helpful in reducing the growth of tuberculosis bacteria. The disease was worst in crowded, dark quarters. Anyway, the sleeping porches look great. The obsession with "drafts" does date the ad.


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