01 January 2009

Retailers bribe customers to leave positive feedback

One of the interesting customer service trends of 2008 has been corporate pandering to customers who leave negative feedback on Amazon.com or company sites... It all started with TheCellShop.net, who was willing to give you $5 in credit if you left a 10/10 review... MyGearStore, a seller on Amazon.com, made the first real step into feedback bribery by offering a partial refund if a customer increased his otherwise neutral review of their product...
Here's the latest example, from Ritz Camera:
Dear Melissa,

Thank you for providing an opportunity to be of assistance. This is with regard to your order number 2229816.

We understand that you are quiet upset as the order was canceled. We just need another chance so that we can reinstate your confidence in us by providing a good customer service and excellent online shopping experience...

We request you to remove the negative feedback posted on Amazon and we will be more than happy to offer a $20.00 Gift Certificate to you...
(More details and discussion at the link)

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